Content Strategy & Editorial Planning
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Module 1: Strategy Before Content
What Content Strategy Actually Is
Preview
Audience Research That Produces Usable Insight
Messaging Architecture and Positioning
3 lessons
Module 2: Auditing and Planning
Running a Content Audit
Mapping Content to the Customer Journey
Prioritization and the Editorial Roadmap
3 lessons
Module 3: The Editorial Calendar and Workflow
Building an Editorial Calendar That Survives Contact With Reality
Briefs, Drafting, and Review Workflows
Governance: Roles, Standards, and Decision Rights
3 lessons
Module 4: Content That Works
Choosing Formats and Writing for the Moment
Search Intent, Structure, and Discoverability
Repurposing, Atomization, and Content Systems
3 lessons
Module 5: Distribution and Promotion
Owned, Earned, and Paid Channels
Email and Newsletter Strategy
Social, Community, and Partnerships
3 lessons
Module 6: Measurement and Continuous Improvement
Measuring What Matters
Analyzing Performance and Iterating
Sustaining the Program and Your Next Steps
3 lessons
Module 4: Content That Works
Search Intent, Structure, and Discoverability
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Editorial & AI Disclosure