Core Business Skills for New Professionals

0 of 18 lessons complete (0%)

Professional Writing

Lead With the Ask

This is a preview lesson

Purchase this course, or sign in if you’re already enrolled, to take this lesson.

Busy readers skim. Messages that state their purpose in the first line get faster, better responses — and make you look organised and considerate of others’ time.

Bottom Line Up Front

Start with the request, decision needed or conclusion, then give the supporting context. “Can you approve the attached quote by Thursday? Details below.” is far more effective than three paragraphs of background before the question.

One Message, One Purpose

Separate unrelated topics into different messages, so each gets a clear response and can be found later. A message with four questions often gets an answer to one.

Clear Subject Lines

Make subject lines specific and actionable, such as “Approval needed: Q3 venue quote by Thu” rather than “Quick question” or “Update”.

Common Pitfall

Burying the request in the last paragraph means readers may miss it entirely, and you’ll spend time chasing a response.

Action Step

Rewrite three recent emails so the request or conclusion appears in the first sentence and the subject line says what’s needed.

Educational content only. Follow your employer’s policies and, where relevant, use formal reporting channels or seek qualified advice on legal or ethical concerns. No career outcomes are guaranteed.