Negotiation fundamentals & preparation
BATNA, ZOPA, reservation points, and the prep work that determines whether you win or lose before anyone opens their mouth. Most negotiators skip this. Don’t.
Anchoring, framing & first offers
Who should open, how high or low to anchor, and how framing the same number differently produces dramatically different outcomes. The cognitive science behind every negotiation move.
Influence & persuasion psychology
Cialdini’s six principles applied to real negotiation contexts. Reciprocity, scarcity, social proof, authority, liking, and commitment — how each works and when to deploy it.
Tactical empathy & mirroring
The FBI hostage negotiation techniques that work in boardrooms and salary conversations. Labeling emotions, mirroring language, and using silence as a power move.
Salary, pricing & deal negotiation
Applied scenarios across the contexts that matter most — salary negotiation, client pricing, vendor deals, and major purchases. Scripts, frameworks, and practice dialogues included.
