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Free preview: Who has the problem — Visual Launch Blueprint: Infographic Masterclass

Free preview lesson · Visual Launch Blueprint: Infographic Masterclass · Module 1: Validation

Who has the problem

The cheapest launch mistake to fix is the one you catch before you build. Validation tests whether people want the product.

Name the problem

Write the problem in the customer's words, not yours.

Find real people

Talk to five people who have the problem.

Ask for a commitment

A pre-order or waitlist sign-up tells you more than a compliment.

Common pitfall

Treating friendly feedback as proof of demand.

Action step

Write your product's problem statement and list five people you could ask.

This is one lesson from Visual Launch Blueprint: Infographic Masterclass.

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