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Content Strategy & Editorial Planning

Creative & Marketing · Self-paced course

Content Strategy & Editorial Planning

Learn to plan, produce and measure content that serves a clear audience and a clear business goal.

$97

One-time payment · Self-paced course · 5 modules · 15 lessons

Enroll now — $97Read a free preview lesson

Open monthly planner on wooden desk
Photo by Eric Rothermel on Unsplash

What this is

Content Strategy & Editorial Planning helps you move from publishing whatever comes to mind to running a deliberate content programme. You will define audiences and goals, audit existing content, choose topics and formats, build an editorial calendar and workflow, and measure what is working.

It teaches planning and process, not guaranteed traffic, leads or revenue. Results depend on your market, your consistency and the quality of what you publish.

What you will be able to do

  • Define content goals and audience needs clearly
  • Audit existing content and decide what to keep, update or retire
  • Plan topic clusters and choose suitable formats
  • Build an editorial calendar and production workflow
  • Measure content performance and adjust the plan

The curriculum

Module 1

Strategy foundations

  1. Content goals that connect to the businessFree preview
  2. Understanding audience needs
  3. Positioning and voice
Module 2

Content audits

  1. Inventorying what you have
  2. Evaluating quality and performance
  3. Keep, update or retire
Module 3

Planning topics and formats

  1. Topic research
  2. Topic clusters
  3. Choosing formats and channels
Module 4

Editorial operations

  1. Building an editorial calendar
  2. Briefs and production workflow
  3. Editing and quality standards
Module 5

Measurement and iteration

  1. Choosing content metrics
  2. Reporting that informs decisions
  3. Refreshing and repurposing content
A pen on a book
Photo by Swanky Fella on Unsplash

This is for you if…

  • You publish content for a business, organisation or personal brand
  • Your content feels inconsistent or unplanned
  • You manage writers or freelancers
  • You want practical templates for planning

What you get

  • Lifetime access to all 15 lessons across 5 modules
  • Self-paced lessons you can start, pause and revisit on any device
  • A practical action step to apply what you learn
  • A free preview lesson so you can check the approach before you buy
  • Coverage by our 30-day refund policy if the course is not right for you

Questions

Do I get a certification, licence or credential?

No. This course does not award any certification, licence or professional credential, and it is not accredited by any body. It is an educational course only.

Do I need any experience?

No formal experience is required unless noted above. Read the free preview lesson and the ‘This is for you if…’ list to check the level is right for you.

How do I get access?

Checkout is handled securely by Stripe. Access details are sent to the email address you use at checkout.

How long do I have access?

Access does not expire. The course is self-paced, so you can work through it on your own schedule.

What if it isn’t right for me?

Purchases are covered by our refund policy. Please read it before buying.

Start Content Strategy & Editorial Planning today

$97 · one-time payment

Enroll now — $97

Educational content only. No income, revenue or earnings results are promised or implied, and results depend on your own effort and circumstances. Skills Learning Hub is an independent education provider; this course is not accredited and does not award a certification, licence or professional credential.

Editorial & AI Disclosure