Description
Online Marketing Blueprint is a self-paced course that gives a small business or solo operator a complete, joined-up marketing plan instead of a pile of disconnected tactics. It starts with positioning and the customer journey, then works through each major channel – your website and landing pages, search (SEO and paid), social media, email and paid social – and finishes with analytics so you can tell what is working and stop doing what is not.
Each channel module follows the same pattern: what the channel is good for and bad for, how to set it up properly, how to produce for it consistently with limited time, and what to measure. You will build real assets as you go: a positioning statement, a landing page outline, a keyword plan, a month of social content, a welcome email sequence and a simple analytics dashboard. The emphasis throughout is on doing a few channels well rather than being everywhere.
The course finishes by assembling everything into a 90-day marketing plan with a realistic time budget. The course guide PDF included with your purchase contains the syllabus, the channel exercises, a readiness self-check and a six-week study plan. Platform features change frequently, so the course teaches the underlying principles and points you to current documentation for the click-by-click details.
What you get
- Online Marketing Blueprint course guide PDF (syllabus, exercises, readiness self-check, study plan and progress tracker) – available for download immediately after purchase from your order confirmation and your account’s Downloads page
- 32 hours of structured study across 7 modules
- Lifetime access to the download; no expiry
