Free preview lesson · Visual Launch Blueprint: Infographic Masterclass · Module 1: Validation
Who has the problem
The cheapest launch mistake to fix is the one you catch before you build. Validation tests whether people want the product.
Name the problem
Write the problem in the customer's words, not yours.
Find real people
Talk to five people who have the problem.
Ask for a commitment
A pre-order or waitlist sign-up tells you more than a compliment.
Common pitfall
Treating friendly feedback as proof of demand.
Action step
Write your product's problem statement and list five people you could ask.
This is one lesson from Visual Launch Blueprint: Infographic Masterclass.
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