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What Should You Learn NextNot sure where to start? Take the free What Should You Learn Next quiz
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Free preview: Search intent — Visual SEO Masterclass: Charts, Maps & Infographics

Free preview lesson · Visual SEO Masterclass: Charts, Maps & Infographics · Module 1: Keywords

Search intent

Every search has an intent behind it. Matching that intent matters more than matching exact words.

Informational

The searcher wants to learn something.

Commercial and transactional

The searcher is comparing options or ready to buy.

Navigational

The searcher wants a specific site or page.

Common pitfall

Writing a sales page for an informational search.

Action step

Take five keywords for your site and label each with its intent.

This is one lesson from Visual SEO Masterclass: Charts, Maps & Infographics.

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