Free preview lesson · Visual SEO Masterclass: Charts, Maps & Infographics · Module 1: Keywords
Search intent
Every search has an intent behind it. Matching that intent matters more than matching exact words.
Informational
The searcher wants to learn something.
Commercial and transactional
The searcher is comparing options or ready to buy.
Navigational
The searcher wants a specific site or page.
Common pitfall
Writing a sales page for an informational search.
Action step
Take five keywords for your site and label each with its intent.
This is one lesson from Visual SEO Masterclass: Charts, Maps & Infographics.
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